First Light Business Intelligence recently provided survey development and deployment, data cleaning and identity resolution services for an innovative strategic marketing consultancy.
In a recent 3 month period, the First Light team developed, deployed and provided data deliverables for 6 major strategic pharmaceutical projects. First Light cleaned results and identified over 50,000 healthcare providers derived from data collected by web and mail surveys.
First Light Business Intelligence
First Light provides custom data provisioning services to meet individual client requirements for projects such as:
- CRM data enrichment
- Analytic dashboard development, maintenance and enhancement
- Predictive analytic and modeling system development
- Independent validation and verification of algorithms and models
These services can include back end (data collection and cleaning) and front end (interface development and customization).
We recognize there is an unmet need for data reconciliation and standardization services. A large part of the back end work we have done involves tying together of data from diverse sources to increase the net value of the integrated product vs the individual standalone sources.
We have over 15 years of experience in surveying HCPs across all specialties to include PCP/NP/PA to determine key opinion leaders and healthcare practices to support new product introductions, identification of potential clinical trial investigators, impact of marketing and detailing message take up.