First Light Business Intelligence

First Light Provides the Process for Turning Opinion Leader Data into Business Intelligence Information

Our proven, end-to-end process rapidly collects and synthesizes data on the specific people your marketing and sales forces should be targeting - Opinion Leaders.

Opinion-Leader Mapping - a service through which pharmaceutical marketers can access previously invisible channels of communication by revealing the social and professional networks that exist between physicians and opinion leaders. Opinion-Leader Mapping visually identifies communication networks between influential physicians and the physicians they influence. These opinion leaders are identified according to their level of influence and their ties of influence.

First Light offers its clients an end-to-end service. The first step in the process is development, fielding and administration of web-based surveys.

First Light has developed an OLM toolkit for the automation of the data entry, processing and visualization that dramatically decreases the total duration of each project which in return will allows clients to perform more surveys - both because the personnel will be able to handle more projects simultaneously and because the service will become more attractive - currently some clients simply cannot wait that long.

First Light delivery platform consists of server software thattransforms data from a database into an information map that can bedisplayed through any Web browser. We put the data securely into thehands of your people anywhere, anytime.

Key Deliverables

First Light provides your information in several formats.

Analysis results can be presented in a treemap, which is an innovative, intuitive, interactive data visualization tool.

The cell arrangement, size, and color each represent an attribute of that data element. Movingyour mouse over a cell brings up an information box that allows usersto drill down without scrolling or loading another web page. Clickingon a cell brings up a menu of options, including links to more detailedinformation. Group, Size, and Color controls are used to change how thedata-elements are arranged and what the visual cues of size and colorrepresent. The display changes instantly, allowing usersto quickly see the data in ways that makes sense to them. Filters let end-users eliminate irrelevant data-elements.

Network Maps provide visual evidence of the structure of the opinion leaders you are trying to reach and who they influence. Color coded nodes quickly separate the leaders from the pack.

Geographic Maps overlay the key opinion leaders on your sales territories. These maps direct your sales and marketing teams to where they will be most effective. Align your best people with the key
influencers who are going to be able help you get your message out.